The cookie policies described in the website operated by DataTag Web Services Pvt. Ltd. or any of its affiliates, stores or amalgamation information on the device which is used to access the Site. While accessing the website, it is presumed that you are giving your consent to the company storing and using cookies and web light signals in accordance with this cookies policy. But if it irritates you then you may make adjustments in the browser settings to limit the types of cookies that it accepts.
Cookies are some text files that may appear on your computer, mobile or another device that you are using to access that website, it offers the website to remember and identify the device. They come up with anonymous information and generally includes the name of the domain from which the cookie has come, the lifetime of the cookie, and a value, usually a randomly generated unique number.
Cookies can either be set by the owner of the website itself (“first party cookies”) or by other websites that provide content (such as advertising) for the website that you are viewing (“third party cookies”).
To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
When google analytics wants to communicate with anonymous user data from the website it uses web beacons to get the Analytics database. An Epirco in-house developer places the code on our site.
A cookie which may be stored by your browser on your computer’s hard drive may be used to gather information about the device. We may also use that information to recognise your computer when you visit our Site, and also to personalise our Site for you.
Some of the cookies used on the Site are temporary while others may remain on your device until you leave the Site, at the point of time they are deleted, these are often called session cookies. Session cookies are typically used on the Site to allow you to carry information across pages of the Site and avoid having to re-enter information, and to allow you to access the stored information when you are logged into a user account on the Site.
The cookies which remain on the Site till you use it (though how long will depend on the lifetime of the specific cookie) are called persistent cookies. Persistent cookies are typically used on the Site to help it recognise your device when you return to it, and to help us improve the structure of the Site by compiling random, aggregated statistics that allow us to understand how users use the Site.
The cookies used by the Site can be grouped into three categories.
Strictly necessary cookies- These are cookies that are quite important and required for the operation of the Site. They allow our web servers to respond to your actions on the Site and whilst browsing it. Without these cookies The Site will not work for you without these cookies.
Analytical cookies- Analytical cookies allows the company to see how visitors on their website move around the site when they are using it. This helps us to improve the functioning of the Site , for example, by ensuring that users could find what they are searching for easily and also to analyse the effectiveness of our marketing campaigns.
Functionality cookies–Functionality cookies are those which are used to recognise you when you return to the Site in order to remember your preferences, and also allow us to help receive certain aspects of the Site’s functionality.
Here’s a list of the main cookies we use on the Site, and what we use them for. We may, from time to time, update or modify our cookies, these are:-
The website uses Google Analytics, a web analytics service provided by Google Inc, to extract information from the cookie. The information generated by the cookie about the total usage of the particular website (including your IP address) is transmitted to and stored on a Google server in the United States of America. Google uses this information to assess your use of the website, providing reports on website activity for website operators and other website activity and internet related services. As per Google requirements, it may transfer this information to third parties, if required by law or if third parties process the information on behalf of Google.
Google will not link your IP address with any other data held by Google. utma, utmb, utmc and umtz are the four main cookies set by the Google Analytics service which enable website owners to track visitor behaviour and measure site performance.
__utma : Such cookies last for 2 years by default and differentiates between users and sessions. It is used to calculate new and returning visitor statistics. Every time some data is sent to Google Analytics the cookie is updated. The lifespan of the cookie can be customised by website owners.
__utmb : This cookie has a shorter lifespan which expires after 30 minutes. It determines new sessions and visits. The cookie is updated every time data is sent to Google Analytics. The activity done by a user within the time of 30 minutes is counted as only a single visit, even if the user leaves and then returns to the site. A return after 30 minutes will count as a new visit, but a returning visitor.
_utmc : This cookie is often avoided in most sites but is set to enable interoperability with the older version of Google Analytics code known as Urchin. It was used with the utmb cookie in the older versions to identify new sessions/visits for returning visitors. When used by Google Analytics this is always a session cookie which is deleted when the user closes their browser. Where it is seen as a persistent cookie it is therefore likely to be a different technology setting the cookie.
__utmz : This cookie tracks where visitors have come to the company site, ie directly browsing to the site, using a search engine (tracks the search term used, etc.), as well as the geographical location of the visitor. It allows Google Analytics to report on how to “credit” a visitor successful e-commerce transaction.
Additionally, there is also a cookie called “F5” which comes from the load balancer, to ensure that the visitor’s session is tied to the web server they initially get directed to in the load balancer rotation.
• Disabling and Enabling Cookies
Most browsers come up with refusal options for cookies if you do not wish to accept. Your browser has a Help section or some other form of instructions which should explain how to do this. When you are using a smartphone, then the manufacturer should have instructions on its website explaining how to do this. For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector.
Useful guidelines on how to do this for a number of popular computer browsers can be found at www.ico.org.uk/for_the_public/topic_specific_guides/online/cookies.
Please note that if you do disable any cookies, this will have a negative impact upon the usability of many websites, including this one.